Hyorin Sistar, HyunA 4Minute and Kara's Goo Hara was appointed as the new endoser soju Chum Churum replacing Lee Hyori. Video ads featuring sexiness they have been circulating for some time. Now the government banned the advertisement was aired.
As a producer, Lotte Liquor, will remove the ads until December 21 of all websites online. It was done in accordance with the provisions of the regulation of alcohol IRS and Government Seoul who were campaigning against alcohol. Negative effects on children under the main reason for the ban despite labeled serving for 19 years and over.
The ban came after Lotte ad promoting the concept of competition who will get a view at the most. When HyunA received view video 1.9 million times the government had issued a ban for fear of possible adverse effects on teenagers. Because, HyunA, Hyorin and Goo Hara has a lot of fans who are still teenagers.
"We are disappointed because we made a video that has high expectations with three gorgeous girlband personnel must be stopped," said a company spokesman. "But this is all done for a good cause so we chose to actively participate."
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